Meet, Our Founder!
FROM FRUSTRATION TO FORMULATION.
BORN2BLUSH wasn’t built from a beauty industry playbook. It was built from experience, emotion, and a problem that needed solving.
Hi, I’m Richa, founder of BORN2BLUSH. I didn’t come from the skincare world. In fact, I had always coasted through life with calm, easy skin. No issues. No effort. That is, until it all changed. My skin suddenly became reactive, overwhelmed, and confused.
And so did I.
I tried everything—layered products, followed trends, emptied my wallet. But nothing worked. That’s when I realized: maybe the answer isn’t more. Maybe it’s less—but better.
I didn’t set out to launch a product. I set out to find peace with my skin again. I started asking questions, attending skincare conferences, consulting dermatologists, reading ingredient research, and speaking with chemists and formulators. I wasn’t looking for over-hype—I was looking for calm.
That search led me to build something I wish existed when I needed it most: a skincare brand created for people like me. I partnered with experts in sensitive-skin technology, but I stayed close to every step—tweaking, testing, and refining until the formulas felt grounded and effective.
Not just on paper. On real skin.
Why I Created BORN2BLUSH
BORN2BLUSH is deeply personal. It reflects my belief that skincare should meet you where you are. It should feel intelligent, supportive, and rooted in your everyday—not a performance. I created this clean beauty skincare line because I wanted something I could trust. Something my daughters could one day trust, too.
We’re starting with Dew It Now Hydration Mist — intentional, multi-use essentials designed for glowing skin and skin barrier repair. But really, this is about more than products. It’s about reconnecting with skin that feels like yours again.
This brand is my story. And now it’s yours.
You were never meant to hide. You were born to blush.